More specifically, the content users create normally includes lip-syncing to other music. The main draw of the app is its utilization of music. is a social media platform that enables its users to create, share, and discover video-based content. TikTok is available worldwide for iOS and Android. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is based in Los Angeles, California, with global offices including London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai and Moscow. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok is a destination for short-form mobile videos. The unifying of the platforms enables users to engage with an expanded network available in app stores throughout North America, Latin America, EMEA, Asia, in addition to where TikTok and musical.ly already exist. Existing musical.ly users will automatically upgrade to TikTok when they update the current app. TikTok is available now to new users everywhere via the App Store or Google Play stories. The upgraded app also offers a new digital wellbeing feature with a screen time management alert when users have been on TikTok for more than two hours. In addition to an enhanced user experience, TikTok is launching a new safety center dedicated to providing tips and resources to help users navigate a range of topics and build an online experience that feels safe and welcoming. TikTok is committed to creating a positive environment for users and creators. As part of TikTok’s commitment to creators, TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy. The new TikTok app provides inspiring content, better ways to connect fans and creators, and easy-to-use video capturing and editing tools that empower creativity and allow every user to share and celebrate their memorable moments through short video clips that make every second valuable. Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator. We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. TikTok, the sound of a ticking clock, represents the short nature of the video platform.
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